OUTWARD 2006 – annual award ceremony for large format poster design

The OUTWARD 2006 awards ceremony was held on Thursday, 28 September 2006 at 8 pm in the hall of the Croatian Sports Association Sokol – Tucman (Marshal Tito Square 6).

For the sixth year in a row, the outdoor advertising company outdoor akzent is organising the annual awards ceremony for large format poster design – OUTWARD. Agencies, design studios and clients nominated conceptual solutions for posters from advertising campaigns from September last year to August this year. The condition for submitting works was that the poster was published on official advertising space in Croatia.

The pre-selection jury selected 21 designs that made the shortlist in six categories. Two hours before the award ceremony, an expert jury of 18 members selected the winners in each of the categories by secret ballot. The audience award, which will also be announced in Tucman, has been voted on since 15 September on the websites www.outdoor-akzent.hr and www.outward2006.net.

The jury that made the final vote comprised industry professionals, distinguished and publicly known figures who chose the winners in 5 professional categories.

Rajna Cuculić – Director of Mediacom Agency, Stefan Lupino – image maker, Jelena Plazonić – Deputy General Manager of Unex Group, Ivan Soldo – Director of Massol Agency, Ivica Vidović – Chairman of the Management Board McCann Erickson, Dario Vince – Chairman of the Management Board Lowe Digitel, Nikola Žinić – Creative Director of BRUKETA & ŽINIĆ, Mirko Ilić – designer and illustrator, Saša Romac – Member of the Marketing Board of Podravka, Tomislav Štengl – Director of Corporate Communications of INA, Andrea Blažičević – Head of Marketing Communications of VIP NET, Mario Scherr – Director of Zvijezda d.d., Marija Radonić – Member of the Management Board of Diners, Vesna Trnokop Tanta – Vice Chairwoman of the Croatian Chamber of Commerce, Željko Žutelija – Globus journalist, Duško Ljuština – Member of the City Government for Education, Culture and Sports of the City of Zagreb, Marko Smetiško – Vice Chairman of Atlantic Group, Krešimir Renzo Prosoli – Executive Director of Akter Public agency

The awards ceremony was hosted by Danijela Trbović, with Nina Badrić and Hladno pivo in charge of the evening’s entertainment.

Details related to the awards ceremony and AWARD WINNERS can be viewed on our website under OUTWARD.


OUTWARD is the annual award for best large format poster design. It was launched in 2001 by the outdoor advertising company outdoor akzent, with the aim of encouraging and rewarding quality and creativity in poster design.

“We are very pleased that the OUTWARD award has received great support from industry professionals, which means that we also have a great responsibility to make every next award even better, all with the aim of the greatest possible objectivity of the competition.” – Gabriela Klarić, director of outdoor akzent d.o.o.

Large format posters are a unique medium that communicates with the audience on the go, allows you to get the message across quickly and quickly build an image. They are very noticeable in the market because they are ubiquitous, they cannot be turned off or scrolled over. The meaning of the message is concise and clear, and the national and regional effect of the advertising campaign is easily achieved.

Outward 2006