Sixty-nine designs that could be seen last year on outdoor ad space throughout Croatia made the shortlist for the Outward 2009 award given for the best design of large format posters.
The expert jury selected winners in five categories; billboard, billboard series, city light, city light series, and megaboard, by secret ballot before the Outward 2009 awards ceremony, which took place on Thursday, 29 October 2009 at the Zagreb Puppet Theatre.
The expert jury consisted of leading experts from marketing agencies and companies;
1 | T–MOBILE | Ms Vedrana Majetić | Director of T-Mobile’s Marketing Communications Department |
2 | UNEX | Ms Lidija Čakanić | Creative Director & CCO Deputy |
3 | FRANCK | Ms Silvana Fanjek | Director of Marketing |
4 | MEDIA PUBLICUM | Ms Vesna Barišić | Agency Director |
5 | SMJWT | Ms Jelena Biluš | General Manager |
6 | ABRAKADABRA | Ms Manuela Šola Oršić | General Manager |
7 | Bruketa & Žinić | Mr Moe Minkara | Creative Director of the advertising agency Bruketa & Žinić |
8 | PULS | Mr Ante Šalinović | Director of Media Research |
9 | Tele 2 | Mr John Harmander | Head of Communications |
10 | KRAŠ | Mr Mario Fraculj | Director of the Market Development Department |
11 | ADVANS | Mr Ivan Nikolašević | Director of agency Advance |
12 | PHOTOGRAPHER | Mr Boris Poljičanin | Photographer |
This year also, members of the public had the opportunity to choose their favourites in the billboard category by voting on the website www.outdoor-akzent.hr during October 2009. Based on votes submitted by members of the public, the audience award was given, and the luckiest voter won a ticket for the Outward 2009 award ceremony and other gifts.
The Outward 2009 awards ceremony was hosted by Danijela Trbović and Boris Mirković. Guests were able to enjoy several scenes from the puppet show The Magic Flute, as well as an after-party concert by the band Elemental.
The Outward Award was launched in 2000 by the outdoor advertising company outdoor akzent, with the aim of encouraging and rewarding quality and creativity in poster design. Outdoor akzent is a member of the outdoor advertising group EPAMEDIA, a leading company for advertising in public spaces in Central and Eastern Europe.