On 18 January 2006, outdoor akzent celebrated 10 years of business in Croatia with a special reception at the Regent Esplanade Hotel. The guest of honour was Dr Erhard Busek, Special Coordinator of the Stability Pact for South Eastern Europe, who in his speech “Communication as a cornerstone for economic success and building public opinion” stressed the importance of openness to new ideas in all aspects, even out-of-home communications, to enter the EC.
Many prominent Croatian politicians and business people and many from the Austrian business community attended the celebration. It was a special occasion recognising 10 years of doing business in Croatia, but also an expression of the traditional Croatian-Austrian friendship and connection that we wanted to take this opportunity to emphasise.
Namely, outdoor akzent Croatia is a company within epa! holding. Europäische Plakat- und Außenwerbebeholding. epa! is an Austrian outdoor advertising company operating in Central and Eastern Europe. epa! is a top specialist for outdoor advertising in the region. In addition to Austria, it operates in 10 other countries and is taking over the role of market leader and market shaper.
Outdoor akzent Croatia offers a quality service for the local advertising industry and has developed an evaluation of advertising panels that integrates locally based statistics. This is an extremely important instrument for clients and strengthens the entire segment of business.
In the near future, our intention is to expand our traditional billboard business and to operate in accordance with modern European trends.