The poster with the message “Just a bystander? Might as well be an abuser”, developed by the agency Se\u00f1or and designed for Brave Phone (Hrabri telefon), was named the best in two categories at the selection of the best designed OUTWARD posters: in addition to the audience award, it won the first prize of the expert jury in the billboard poster category. The results were announced on Thursday, 1 December at the awards ceremony in the packed hall of the Music Academy in Zagreb. The award for the best designed posters was initiated 16 years ago by the agency outdoor akzent, one of the largest national providers of outdoor advertising services in Croatia, celebrating 20 years in business this year.<\/p>\n
According to Gabriela Klari\u0107, the company’s CEO, at the time the award was initiated, the goal was to encourage excellence and creativity in outdoor advertising. The fact that the first prize was awarded to the same poster by both the jury and the audience is the best confirmation that OUTWARD has achieved its goal. A total of 52 posters were in the running, after adorning official outdoor ad space throughout Croatia, in the period from January 2014 to September 2016.<\/p>\n
\u2013 The jury was faced with a very interesting task this year, because of the way the posters of some agencies fit into the whole campaign, it is no longer just a poster, it is also connected to digital media, which shows how a billboard can be a great basis for a complete story that also enables communication with users. It has also become clear that posters can very successfully keep the younger population engaged. Particularly interesting are the posters that use specific media to further attract attention \u2013 said designer Izvorka Juri\u0107, chair of the jury at the 16th OUTWARD. One example of this is the award-winning poster from the “Just a bystander? Might as well be an abuser” campaign, which aimed to warn us not to stay silent if we notice abuse. It had a built-in motion sensor and turned on the poster lights in front of each passer-by. Most of the passers-by paused and took a good look at the message.<\/p>\n
\u2013 We are very happy about the award and we know that the number of clicks and votes that our poster received is important. However, if even one person saw the poster and decided to do something to fight abuse because of it, then we have truly achieved our goal \u2013 said Anamaria Vuji\u0107, programme coordinator of Brave Phone.<\/p>\n
The second place awarded by the jury was the billboard “Thin Japanese Tablets”, which was also developed by the agency Se\u00f1or for Toshiba. The third place award went to the billboard poster “McDonald’s Croatia \u2013 20 years”, developed by the agency INNOVO DDB d.o.o. McDonald\u2019s Marketing Director Ivana \u0160apina candidly said that the award-winning ad was not her first choice, but that trust in the agency paid off manifold in the end.<\/p>\n
The poster “Glow in the Dark \u2013 HEP”, developed by the agency McCann Zagreb \/ Fahrenheit, received the top award in the megaboard category. The Director of the Market and Marketing Strategy Sector of HEP, Vlatka Kameni\u0107 Jagodi\u0107, stressed that HEP was satisfied because it had achieved its goal. \u2013 We wanted to highlight the advantages of HEP and emphasise the fact that our employees are always in the field for our customers \u2013 she said.<\/p>\n
The best among the city light posters was from the campaign of the Istrian National Theatre called “Theatre for Later”, by the Studio Sonda agency. The director of the theatre, Gordana Jeromela Kai\u0107, pointed out that the award was given to a poster which is also a message that arrives on the screen via a smartphone.<\/p>\n
\u2013 We wanted to attract theatre-goers, but also to enable the gifting of purchased tickets in an interesting way. We have come to the point where grandchildren buy their grandmothers a ticket for the theatre or the whole class for their teachers and we are delighted because we have increased sales with the campaign \u2013 said the director, thanking the agency.<\/p>\n
In the category \u2018Best use of outdoor media\u2019, the award was given to the project \u201cSay It Loud and Clear\u201d developed by the agency Se\u00f1or for the client outdoor akzent. With this project, outdoor akzent marked 20 years of business with the aim of showing how posters can be a great basis for an interactive multimedia campaign.<\/p>\n
The project ran in three stages, starting with the public being able to suggest and vote for posters via the internet. Then, 150 such messages ended up on posters all over Croatia. \u00a0In just three weeks of the campaign, recitoglasno.com<\/i> had over 300,000 unique visits from more than 140 countries, more than 10,000 billboards were created, earning almost a million votes from voters, with an incredible 7.2 million clicks. On behalf of outdoor akzent, Sales Director Kre\u0161imir Brli\u0107 expressed gratitude for the award, thanking the agency Se\u00f1or for the great idea and production.<\/p>\n
Media sponsors of the 16th Outward are Ve\u010dernji list, T portal, 24 sata and Poslovni dnevnik. Vector design print sponsored the awards ceremony with the band Detour providing the evening\u2019s entertainment.<\/p>\n","protected":false},"excerpt":{"rendered":"
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