{"id":2290,"date":"2019-02-17T09:07:27","date_gmt":"2019-02-17T09:07:27","guid":{"rendered":"https:\/\/outdoor-akzent.hr\/dont-type-and-drive\/"},"modified":"2020-11-30T06:54:59","modified_gmt":"2020-11-30T06:54:59","slug":"dont-type-and-drive","status":"publish","type":"post","link":"https:\/\/outdoor-akzent.hr\/en\/dont-type-and-drive\/","title":{"rendered":"Don&#8217;t type and drive"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2290\" class=\"elementor elementor-2290 elementor-457\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b6a7247 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b6a7247\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d3a3739\" data-id=\"6d3a3739\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ce2eeb7 elementor-widget elementor-widget-text-editor\" data-id=\"1ce2eeb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Who among us hasn&#8217;t picked up their phone at least once, just to &#8220;reply to a text real quick&#8221;? Are you aware that by doing so you are seriously endangering both your own life and the lives of other road users? Research has shown that as many as 91 percent of drivers use a mobile phone while driving, which increases the probability of an accident by up to 23 times. This is one of the most dangerous actions we can do while driving because even the simple act of replying to a message takes our attention away for five seconds, in a situation where even a hundredth of a second can mean the difference between life and death.<\/p>\n<p>But it is obvious that we have become so addicted to mobile phones that being constantly available has become an imperative of modern life \u2013 we reply to messages from our cars, write emails or google the restaurant that we\u2019re driving to.<\/p>\n<p>Outdoor akzent has contributed in raising awareness of the issue with the help of the agency Se\u00f1or, which created the &#8220;Be Smart: Don&#8217;t Type and Drive&#8221; campaign, with the support of the Ministry of the Interior. Billboards all over Croatia warn drivers that typing while driving turns their smartphone into a deathphone, a real weapon that can take someone&#8217;s life in a moment of carelessness.<\/p>\n<p>&#8220;Outdoor roadside billboards are an ideal medium for this message because they warn drivers of the danger in the very place where a life-threatening offence occurs \u2013 that&#8217;s where the effect of this ad is greatest.&#8221; \u2013 in the words of the CEO of outdoor akzent, Gabriela Klari\u0107.<\/p>\n<p>Research has shown that using a mobile phone while driving is the same as having 1 per mille of alcohol in your bloodstream. Drunk driving carries a social stigma, and we hope that this campaign will also help raise awareness that typing on your mobile phone while driving is just as unacceptable.<\/p>\n<p>On average, we spend 55 minutes a day texting, let\u2019s try to make sure that we\u2019re behind the wheel for zero of those minutes. The next time you hear the familiar \u201cYou\u2019ve got a text\u201d sound, wait until after you\u2019ve pulled over \u2013 we\u2019re sure it\u2019s not a matter of life and death.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Who among us hasn&#8217;t picked up their phone at least once, just to &#8220;reply to a text real quick&#8221;? Are you aware that by doing so you are seriously endangering both your own life and the lives of other road users? Research has shown that as many as 91 percent of drivers use a mobile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/posts\/2290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/comments?post=2290"}],"version-history":[{"count":0,"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/posts\/2290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/media\/1862"}],"wp:attachment":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/media?parent=2290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/categories?post=2290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/tags?post=2290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}