{"id":2242,"date":"2019-05-17T05:19:57","date_gmt":"2019-05-17T05:19:57","guid":{"rendered":"https:\/\/outdoor-akzent.hr\/cms-ooh-planning\/categorisation-using-the-vac-visibility-adjustment-control-method\/"},"modified":"2020-12-01T11:36:37","modified_gmt":"2020-12-01T11:36:37","slug":"categorisation-using-the-vac-visibility-adjustment-control-method","status":"publish","type":"page","link":"https:\/\/outdoor-akzent.hr\/en\/cms-ooh-planning\/categorisation-using-the-vac-visibility-adjustment-control-method\/","title":{"rendered":"CATEGORISATION \u2013 USING THE VAC (VISIBILITY ADJUSTMENT CONTROL) METHOD"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2242\" class=\"elementor elementor-2242 elementor-341\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-279b30f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"279b30f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bd9ceed elementor-hidden-phone\" data-id=\"bd9ceed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-694b5de sidebarmenu jet-nav-align-flex-start elementor-widget elementor-widget-jet-nav-menu\" data-id=\"694b5de\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"jet-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"jet-nav-wrap m-layout-mobile\"><div class=\"menu-istrazivanja-i-planiranje-ooh-engleski-container\"><div class=\"jet-nav m-layout-mobile jet-nav--vertical jet-nav--vertical-sub-right-side\"><div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-2278 jet-nav__item\"><a href=\"https:\/\/outdoor-akzent.hr\/en\/cms-ooh-planning\/cms-campaign-management-system\/\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">CMS (Campaign Management System)<\/span><\/a><\/div>\n<div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-2279 jet-nav__item\"><a href=\"https:\/\/outdoor-akzent.hr\/en\/cms-ooh-planning\/categorisation-using-the-vac-visibility-adjustment-control-method\/\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">CATEGORISATION \u2013 USING THE VAC (VISIBILITY ADJUSTMENT CONTROL) METHOD<\/span><\/a><\/div>\n<\/div><\/div><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-e0f8d06\" data-id=\"e0f8d06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3be20f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3be20f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-16b85f9\" data-id=\"16b85f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b7d43c elementor-hidden-desktop elementor-hidden-tablet sidebarmenu jet-nav-align-flex-start elementor-widget elementor-widget-jet-nav-menu\" data-id=\"6b7d43c\" data-element_type=\"widget\" data-widget_type=\"jet-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"jet-nav-wrap m-layout-mobile\"><div class=\"menu-istrazivanja-i-planiranje-ooh-engleski-container\"><div class=\"jet-nav m-layout-mobile jet-nav--vertical jet-nav--vertical-sub-right-side\"><div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-2278 jet-nav__item\"><a href=\"https:\/\/outdoor-akzent.hr\/en\/cms-ooh-planning\/cms-campaign-management-system\/\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">CMS (Campaign Management System)<\/span><\/a><\/div>\n<div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-2279 jet-nav__item\"><a href=\"https:\/\/outdoor-akzent.hr\/en\/cms-ooh-planning\/categorisation-using-the-vac-visibility-adjustment-control-method\/\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">CATEGORISATION \u2013 USING THE VAC (VISIBILITY ADJUSTMENT CONTROL) METHOD<\/span><\/a><\/div>\n<\/div><\/div><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b3d01f elementor-widget elementor-widget-heading\" data-id=\"0b3d01f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CATEGORISATION \u2013 USING THE VAC (VISIBILITY ADJUSTMENT CONTROL) METHOD<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8a926 elementor-widget elementor-widget-spacer\" data-id=\"2e8a926\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffc29d9 elementor-pagination-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"ffc29d9\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;pause_on_interaction&quot;:&quot;no&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e52b623 elementor-widget elementor-widget-button\" data-id=\"e52b623\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/outdoor-akzent.hr\/wp-content\/uploads\/2020\/05\/VAC-Method-in-OA-Croatia.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-pdf\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M181.9 256.1c-5-16-4.9-46.9-2-46.9 8.4 0 7.6 36.9 2 46.9zm-1.7 47.2c-7.7 20.2-17.3 43.3-28.4 62.7 18.3-7 39-17.2 62.9-21.9-12.7-9.6-24.9-23.4-34.5-40.8zM86.1 428.1c0 .8 13.2-5.4 34.9-40.2-6.7 6.3-29.1 24.5-34.9 40.2zM248 160h136v328c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V24C0 10.7 10.7 0 24 0h200v136c0 13.2 10.8 24 24 24zm-8 171.8c-20-12.2-33.3-29-42.7-53.8 4.5-18.5 11.6-46.6 6.2-64.2-4.7-29.4-42.4-26.5-47.8-6.8-5 18.3-.4 44.1 8.1 77-11.6 27.6-28.7 64.6-40.8 85.8-.1 0-.1.1-.2.1-27.1 13.9-73.6 44.5-54.5 68 5.6 6.9 16 10 21.5 10 17.9 0 35.7-18 61.1-61.8 25.8-8.5 54.1-19.1 79-23.2 21.7 11.8 47.1 19.5 64 19.5 29.2 0 31.2-32 19.7-43.4-13.9-13.6-54.3-9.7-73.6-7.2zM377 105L279 7c-4.5-4.5-10.6-7-17-7h-6v128h128v-6.1c0-6.3-2.5-12.4-7-16.9zm-74.1 255.3c4.1-2.7-2.5-11.9-42.8-9 37.1 15.8 42.8 9 42.8 9z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VAC Method in OA Croatia (PDF)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8add315 elementor-widget elementor-widget-spacer\" data-id=\"8add315\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57481d2 elementor-widget elementor-widget-text-editor\" data-id=\"57481d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>The VAC method<\/b>, used by outdoor akzent to categorise the network of its advertising space in Croatia, enables optimal planning of the campaign that gives the greatest effect. Outdoor akzent\u2019s method of categorisation of outdoor inventory provides the client with value for money. It means that the client buys a certain value of OTS \/ advertising visibility, all according to the method that is the norm in outdoor advertising worldwide.<\/p>\n<p>This method of planning achieves a high degree of campaign efficiency and contact with the best use of the client&#8217;s budget.<\/p>\n<p>The VAC method consists of several segments of measurement and research:<\/p>\n<ul>\n<li>\u00a0 \u00a0 \u00a0 \u00a0Outdoor akzent advertising inventory mapping system.<\/li>\n<li>\u00a0 \u00a0 \u00a0 \u00a0Classification of advertising inventory \u2013 through questions about how many people have the opportunity to see the billboard \u2013 VA, and the visibility of the billboard for the audience, i.e. how many people have a realistic opportunity to see the billboard \u2013 ROTS.<\/li>\n<li>\u00a0 \u00a0 \u00a0 \u00a0ROTS and VA form VAC \u2013 visibility adjusted contact \u2013\u00a0contact that contains the adjustment of both ROTS + VA factors.<\/li>\n<li>\u00a0 \u00a0 \u00a0 \u00a0ROTS \u2013 traffic flows \u2013 traffic intensity map + visibility area.<\/li>\n<li>\u00a0 \u00a0 \u00a0 \u00a0The method we use in the categorisation of panels is a commonly used method in Europe and emphasises the parameters that the advertising space must meet in order to be visible (technical parameters) and to be noticed \u2013 traffic count.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CMS (Campaign Management System) Kategorizacija \u2013 metodom VAC (Visibility Adjustment Control) CMS (Campaign Management System) Kategorizacija \u2013 metodom VAC (Visibility Adjustment Control) VAC Method in OA Croatia (PDF) The VAC method, used by outdoor akzent to categorise the network of its advertising space in Croatia, enables optimal planning of the campaign that gives the greatest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2238,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2242","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/pages\/2242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/comments?post=2242"}],"version-history":[{"count":0,"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/pages\/2242\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/pages\/2238"}],"wp:attachment":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/media?parent=2242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}