{"id":2238,"date":"2019-05-13T08:21:33","date_gmt":"2019-05-13T08:21:33","guid":{"rendered":"https:\/\/outdoor-akzent.hr\/cms-ooh-planning\/"},"modified":"2020-12-01T11:36:06","modified_gmt":"2020-12-01T11:36:06","slug":"cms-ooh-planning","status":"publish","type":"page","link":"https:\/\/outdoor-akzent.hr\/en\/cms-ooh-planning\/","title":{"rendered":"CMS \u2013 OOH PLANNING"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2238\" class=\"elementor elementor-2238 elementor-31\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98b9267 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98b9267\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-459ecba elementor-hidden-phone\" data-id=\"459ecba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f1ad34 sidebarmenu jet-nav-align-flex-start elementor-widget elementor-widget-jet-nav-menu\" data-id=\"7f1ad34\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"jet-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"jet-nav-wrap m-layout-mobile\"><div class=\"menu-istrazivanja-i-planiranje-ooh-engleski-container\"><div class=\"jet-nav m-layout-mobile jet-nav--vertical jet-nav--vertical-sub-right-side\"><div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-2278 jet-nav__item\"><a href=\"https:\/\/outdoor-akzent.hr\/en\/cms-ooh-planning\/cms-campaign-management-system\/\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">CMS (Campaign Management System)<\/span><\/a><\/div>\n<div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-2279 jet-nav__item\"><a href=\"https:\/\/outdoor-akzent.hr\/en\/cms-ooh-planning\/categorisation-using-the-vac-visibility-adjustment-control-method\/\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">CATEGORISATION \u2013 USING THE VAC (VISIBILITY ADJUSTMENT CONTROL) METHOD<\/span><\/a><\/div>\n<\/div><\/div><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-10a05e5\" data-id=\"10a05e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e01c8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e01c8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bd56bb2\" data-id=\"bd56bb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1a0f42 elementor-hidden-desktop elementor-hidden-tablet sidebarmenu jet-nav-align-flex-start elementor-widget elementor-widget-jet-nav-menu\" data-id=\"e1a0f42\" data-element_type=\"widget\" data-widget_type=\"jet-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"jet-nav-wrap m-layout-mobile\"><div class=\"menu-istrazivanja-i-planiranje-ooh-engleski-container\"><div class=\"jet-nav m-layout-mobile jet-nav--vertical jet-nav--vertical-sub-right-side\"><div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-2278 jet-nav__item\"><a href=\"https:\/\/outdoor-akzent.hr\/en\/cms-ooh-planning\/cms-campaign-management-system\/\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">CMS (Campaign Management System)<\/span><\/a><\/div>\n<div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-2279 jet-nav__item\"><a href=\"https:\/\/outdoor-akzent.hr\/en\/cms-ooh-planning\/categorisation-using-the-vac-visibility-adjustment-control-method\/\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">CATEGORISATION \u2013 USING THE VAC (VISIBILITY ADJUSTMENT CONTROL) METHOD<\/span><\/a><\/div>\n<\/div><\/div><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde8b62 elementor-widget elementor-widget-spacer\" data-id=\"cde8b62\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61d7006 elementor-widget elementor-widget-heading\" data-id=\"61d7006\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">#outdoor akzent #cms #guarantee of a successful OOH campaign #categorised network #value for money #transparency<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e81ab2 elementor-widget elementor-widget-heading\" data-id=\"3e81ab2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CMS \u2013 OOH PLANNING<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6b9d8 elementor-widget elementor-widget-text-editor\" data-id=\"1e6b9d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>CMS\u00a0\u2013\u00a0Campaign Management System<\/strong><\/em> is outdoor akzent\u2019s sales platform, integrating all the latest tools for planning OOH campaigns. Modelled after European OOH sales platforms with tailor-made options for the Croatian outdoor advertising market. The CMS integrates sales tools that give the client a detailed insight into the location\/panel, and in addition to the address and a photo of the location, you get an interactive map with a street view insight into the location. Clients are given the option to plan the campaign on their own with detailed insight, which means that they actively participate in the selection of locations.<\/p>\n<p>CMS \u2013 OOH campaign planning with POI (point of interest), executed in such a way that the client determines the distance at which OOH media is targeted, for example within 500 m from sales outlets. CMS plans and displays all locations\/media at a given distance from the sales outlet.\u00a0<\/p>\n<p>CMS \u2013 modern OOH campaign planning both nationally and locally.<\/p>\n<p>CMS \u2013 integrates the VAC (Visibility Adjustment Control) method, a European measurement of billboard efficiency through traffic count and technical characteristics of the location and the panel.<\/p>\n<p>The CMS automatically selects locations according to a series of set parameters:<\/p>\n<ul>\n<li>Optimal distribution in terms of coverage<\/li>\n<li>Selection of locations according to the default POI of the desired subject (internet GPS)<\/li>\n<li>The desired distance from one panel to another<\/li>\n<\/ul>\n<p>The VAC\u00a0method, used by outdoor akzent to categorise the network of its advertising space in Croatia, enables optimal planning of the campaign that gives the greatest effect. Outdoor akzent\u2019s method of categorisation of outdoor inventory provides the client with value for money. It means that the client buys a certain value of OTS \/ advertising visibility, all according to the method that is the norm in outdoor advertising worldwide.<\/p>\n<p>&nbsp;<\/p>\n<p>VAC uses the parameters of the structure (panel position, distance from the road, height, illumination, etc.), traffic count, information on the approach i.e. the length of travel from the moment the billboard is noticed and the possibility of contact as a whole to calculate the value of the advertising space.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eda9299 elementor-widget elementor-widget-spacer\" data-id=\"eda9299\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CMS (Campaign Management System) Kategorizacija \u2013 metodom VAC (Visibility Adjustment Control) CMS (Campaign Management System) Kategorizacija \u2013 metodom VAC (Visibility Adjustment Control) #outdoor akzent #cms #guarantee of a successful OOH campaign #categorised network #value for money #transparency CMS\u00a0\u2013\u00a0Campaign Management System is outdoor akzent\u2019s sales platform, integrating all the latest tools for planning OOH campaigns. Modelled [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2238","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/pages\/2238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/comments?post=2238"}],"version-history":[{"count":0,"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/pages\/2238\/revisions"}],"wp:attachment":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/media?parent=2238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}