OUTWARD is an annual award for the best design of large format posters, launched by outdoor akzent in 2000 with the aim of encouraging and rewarding quality and creativity in poster design. The interest of agencies, design studios and companies for the annual Outward Award grows every year, which testifies to its importance in the industry.<\/p>\n
\u201cOrganising Outward is a special challenge every time, every year is specific and different because political and economic developments are very often reflected in current trends in the advertising industry. We are especially pleased that Outward has been well accepted by industry professionals. It has become an award that is increasingly important in developing and encouraging creativity and innovation. Through creative expression on the poster, the position of outdoor advertising is strengthened. Every year, we try to approach the award in a new way. For example, a few years ago we introduced an audience award that greatly dynamised and popularised the award, and this year we launched several special projects that made the poster as a medium even more interactive. For example, projects like Mantyhose which helped popularise double formats for which we recently received the Effie Award, and also the award for the best use of outdoor media, which is a new OUTWARD category.<\/p>\n
The criteria for selecting the poster of the year are as follows;<\/p>\n
During September, when the competition opened, agencies, design studios and companies nominated a total of 61 works in six categories, published or, as we poster designers like to say, pasted from August 2010 to August 2011 on one of the official panels in Croatia.<\/p>\n
In addition to billboards, which compete in a total of three categories, the annual awards are awarded to city light posters, megaboards, and a new category introduced this year \u2013 the best use of outdoor media. In the new category, best use of outdoor media, the strategy, conceptual planning, creative production, and effectiveness of the campaign are evaluated. \u201d<\/p>\n
The expert jury consisted of leading experts from marketing agencies and companies; Kre\u0161imir Macan \u2013 Manjgura, Ana Lisinski \u2013 Omnicom Media Group, Vladimir Gnjidi\u0107 \u2013 Dukat, Tanja \u0160kori\u0107 \u2013 Bruketa&\u017dini\u0107 OM, Dino Komar \u2013 Tvornica duhana Rovinj, Vilijana Belas \u2013 Privredna banka Zagreb, Kristijan Gregori\u0107 \u2013 Karlova\u010dka pivovara, Dragica Marjanovi\u0107 Prce \u2013 Uniqua osiguranje, Igor Perku\u0161i\u0107 \u2013 Nukleus creative agency, Nenad Trifunovi\u0107 \u2013 K&K Promotion, Matko Jovi\u010din \u2013 TF Marketing, Dragan Laki\u010devi\u0107 \u2013 Grey Group Croatia, Jadranka Koli\u0107 Krzelj \u2013 McCann Erickson, Mislav Vidovi\u0107 \u2013 Digitel&, and Asja Krstevski \u2013 Unex.<\/p>\n
From the total number of submitted works, the expert jury selected 8 winners. Three best billboards, one city light, one megaboard, one series of billboards and city lights, and a poster in a new category \u2013 the best use of outdoor media.<\/p>\n
By voting until 25 October, the audience had the opportunity to give their vote to the best billboard in the 2010\/2011 season.<\/p>\n
The overall winner of this year’s Outward is without a doubt the creative agency Imago RA with awards in as many as six categories for clients Raiffeisen Bank and Mobis electronic. The first prize in the individual billboard category went to Bruketa&\u017dini\u0107 OM with the work “Last chance to pick up a virgin”, for the family-run farm OPG Sandi Chiavalon, while the third prize in the same category went to McCann Erickson for the Jewish film festival called “Masterpiece”.<\/p>\n
The 2011 Outward Awards Ceremony was hosted by Danijela Trbovi\u0107 and Boris Mirkovi\u0107 in the premises of the Culture Factory, with Urban & 4 ensuring a great atmosphere at the after party.<\/p>\n
We must give our special thanks to the creative professionals of the agency NUKLEUS who diligently turned all our ideas into visible and tangible materials.<\/p>\n","protected":false},"template":"","class_list":["post-2299","event","type-event","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/event\/2299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/types\/event"}],"wp:attachment":[{"href":"https:\/\/outdoor-akzent.hr\/en\/wp-json\/wp\/v2\/media?parent=2299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}