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Research and services

outdoor akzent offers research and planning services for poster campaigns

Planning a poster campaign
The success of the campaign mostly depends on planning and strategy. The most important issue to be taken into consideration is a goal-oriented poster campaign distribution, whether national or regional.

GPP – Geographical Campaign Planning
Geographical campaign planning is a graphical and cartographic description of the preliminary offer.

PIT - Poster Impact Test
Poster Impact Test is a research that tests the creative efficiency and noticeability of posters, i.e. of the advertising campaign.

Google Earth
New in Outdoor Akzent offer: Precise tagging of the location of all our poster surfaces by GPS and Google Earth.

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